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Digital Marketing Savvy Seminar

About the Speakers


Gordon Borrell

CEO, Borrell Associates


Gordon Borrell is a sought-after speaker for conferences and company meetings and one of the media industry’s leading analysts. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years.

Borrell Associates is a research and consulting firm that tracks local advertising and marketing, working closely with local businesses and media. Our primary strength is fact-based analysis and industry-related advertising reports. Borrell Associates works with more than 700 media properties, Internet "pure-play" companies, investment analysts, and industry vendors. Our work focuses on helping companies understand and capitalize on the evolving media landscape, and to grow revenues exponentially rather than incrementally.


Brooke Knight Warner

Vice President/GM, WBOC Interactive | Draper Digital Media


Brooke Knight Warner is an Internet pioneer who in 1999 was the vision and early muscle behind Mom.com, which took a then cutting-edge, Oprah-like approach to creating parenting media at a time when most were still focused on flaky pie crusts and high gloss kitchen floors. Prior to developing Mom.com, Brooke was the co-producer/co-creator of one of the earliest, most successful cyber soaps, Bhive.com. Working with Red Bull, she utilized a then "radical" social networking and enthusiast-oriented approach in developing their first online strategy before those were well-known models. Over the last 10 years she has created the online strategies and/or run online business operations for a variety companies including Red Bull (redbull.com, givemewings.net), Times Mirror, Primedia (EquiSearch.com), Hispanic Business, ConsumerSearch.com, Hanley Wood (ebuild.com) and most recently, WBOC/Draper Digital Media where she is busily tackling local advertising challenges.


Derrick DeCarlo

Vice President, LSN Mobile


Derrick has over 20 years of marketing, advertising and consulting experience in technology working with local businesses and media across the country.

LSN Mobile is the largest local mobile news network in the nation, and is available to the vast majority of people who are on the go. Through partnerships with leading broadcast affiliates with major networks including ABC, CBS, NBC, and Univision, LSN empower media companies and advertisers to deliver messaging to local audiences on their mobile phones and devices, through mobile websites, mobile display advertising, text alert sponsorship, mobile marketing campaigns and more.


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